Place Branding: A Multiple Stakeholder Perspective

Publikation: Konferencebidrag › Konferenceabstrakt til konference › Forskning › peer review

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Originalsprog	Engelsk
Publikationsdato	maj 2012
Antal sider	7
Status	Udgivet - maj 2012
Begivenhed	The 41th Annual Conference of the European Marketing Academy. EMAC 2012: Marketing to Citizens: Going beyond Customers and Consumers - ISCTE Business School, Lisbon, Portugal Varighed: 22 maj 2012 → 25 maj 2012 Konferencens nummer: 41 http://www.emac2012.org/r/home

Konference	The 41th Annual Conference of the European Marketing Academy. EMAC 2012
Nummer	41
Lokation	ISCTE Business School
Land/Område	Portugal
By	Lisbon
Periode	22/05/2012 → 25/05/2012
Internetadresse	http://www.emac2012.org/r/home

Adgang til dokumentet

@conference{e969456bdb2b42008cb28ced7211c4dc,

title = "Place Branding: A Multiple Stakeholder Perspective",

author = "Beckmann, \{Suzanne C.\} and Sebastian Zenker",

year = "2012",

month = may,

language = "English",

note = "The 41th Annual Conference of the European Marketing Academy. EMAC 2012 ; Conference date: 22-05-2012 Through 25-05-2012",

url = "http://www.emac2012.org/r/home",

}