Place Branding: A Multiple Stakeholder Perspective

Suzanne C. Beckmann, Sebastian Zenker

Publikation: KonferencebidragKonferenceabstrakt til konferenceForskningpeer review

320 Downloads (Pure)
OriginalsprogEngelsk
Publikationsdatomaj 2012
Antal sider7
StatusUdgivet - maj 2012
BegivenhedThe 41th EMAC Annual Conference 2012: Marketing to Citizens: Going beyond Customers and Consumers - ISCTE Business School, Lisbon, Portugal
Varighed: 22 maj 201225 maj 2012
Konferencens nummer: 41
http://www.emac2012.org/r/home

Konference

KonferenceThe 41th EMAC Annual Conference 2012
Nummer41
LokationISCTE Business School
LandPortugal
ByLisbon
Periode22/05/201225/05/2012
Internetadresse

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