Piracy and Movie Revenues: Evidence from Megaupload. A Tale of the Long Tail?

Christian Peukert, Jörg Claussen, Tobias Kretschmer

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    Abstrakt

    In this paper we make use of a quasi-experiment in the market for illegal downloading to study movie box office revenues. Exogenous variation comes from the unexpected shutdown of the popular file hosting platform Megaupload.com on January 19, 2012. The estimation strategy is based on a quasi difference-in-differences approach. We compare box office revenues before and after the shutdown to a matched control group of movies unaffected by the shutdown. We find that the shutdown had a negative, yet insignificant effect on box office revenues.This counterintuitive result may suggest support for the theoretical perspective of (social) network effects where file-sharing acts as a mechanism to spread information about a good from consumers with zero or low willingness to pay to users with high willingness to pay.
    OriginalsprogEngelsk
    Publikationsdato2013
    Antal sider5
    StatusUdgivet - 2013
    BegivenhedJahrestagung des Vereins für Socialpolitik 2013: Wettbewerbspolitik und Regulierung in einer globalen Wirtschaftsordnung - Düsseldorf, Tyskland
    Varighed: 4 sep. 20137 sep. 2013
    https://www.socialpolitik.de/De/jahrestagung-2013

    Konference

    KonferenceJahrestagung des Vereins für Socialpolitik 2013
    Land/OmrådeTyskland
    ByDüsseldorf
    Periode04/09/201307/09/2013
    Internetadresse

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