Piracy and Box Office Movie Revenues: Evidence from Megaupload

Christian Peukert, Jörg Claussen, Tobias Kretschmer

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    Abstrakt

    In this paper we evaluate the heterogeneous effects of online copyright enforcement. We ask whether the unexpected shutdown of the popular file hosting platform Megaupload had a differential effect on box office revenues of wide-release vs. niche movies. Identification comes from a comparison of movies that were available on Megaupload to those that were not. We show that only movies that premiere in a relatively large number of theaters benefitted from the shutdown of Megaupload. The average effect, however, is negative. We provide suggestive evidence that this result is driven by information externalities. The idea is that online piracy acts as a mechanism to spread information about product characteristics across consumers with different valuations for the product. Our results question the effectiveness of blanket public anti-piracy policy, not only from a consumer perspective, but also from a producer perspective.
    OriginalsprogEngelsk
    TidsskriftInternational Journal of Industrial Organization
    Vol/bind52
    Sider (fra-til)188-215
    Antal sider28
    ISSN0167-7187
    DOI
    StatusUdgivet - maj 2017

    Emneord

    • Piracy
    • Movie Revenues
    • Megaupload
    • Natural Experiment

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