Personal Norms in a Globalized World: Norm-activation Processes and Reduced Clothing Consumption

Tina Joanes

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

Resumé

Sustainable growth, through efficient technologies or sustainable innovations, has failed to deliver urgently needed changes towards genuinely sustainable production and consumption. Reducing consumption across sectors, therefore, is an imperative given the state of the environment. Correspondingly, there is a need to better understand what leads consumers to reduce their consumption. Building on the Norm Activation Model (NAM), the current study explores the expression of personal norms as well as intentions to reduce clothing consumption. It extends the NAM with the concept of identification with and care for all humanity (IWAH). By employing structural equation modeling (n = 4123), it finds evidence for positive relationships between IWAH and NAM variables. Moreover, outcome efficacy has the strongest positive relationship with personal norms, which in turn relate to intentions for reducing consumption. Additionally, the study allows drawing implications for developing future interventions aiming at fostering reduced clothing consumption.
OriginalsprogEngelsk
TidsskriftJournal of Cleaner Production
Vol/bind212
Sider (fra-til)941-949
Antal sider9
ISSN0959-6526
DOI
StatusUdgivet - mar. 2019

Emneord

  • Sustainable consumption
  • Anti-consumption
  • Degrowth
  • Personal norms
  • Outcome efficacy
  • Identification with humanity

Citer dette

@article{3be6db69685d4006b3bcf75286237eff,
title = "Personal Norms in a Globalized World: Norm-activation Processes and Reduced Clothing Consumption",
abstract = "Sustainable growth, through efficient technologies or sustainable innovations, has failed to deliver urgently needed changes towards genuinely sustainable production and consumption. Reducing consumption across sectors, therefore, is an imperative given the state of the environment. Correspondingly, there is a need to better understand what leads consumers to reduce their consumption. Building on the Norm Activation Model (NAM), the current study explores the expression of personal norms as well as intentions to reduce clothing consumption. It extends the NAM with the concept of identification with and care for all humanity (IWAH). By employing structural equation modeling (n = 4123), it finds evidence for positive relationships between IWAH and NAM variables. Moreover, outcome efficacy has the strongest positive relationship with personal norms, which in turn relate to intentions for reducing consumption. Additionally, the study allows drawing implications for developing future interventions aiming at fostering reduced clothing consumption.",
keywords = "Sustainable consumption, Anti-consumption, Degrowth, Personal norms, Outcome efficacy, Identification with humanity, Sustainable consumption, Anti-consumption, Degrowth, Personal norms, Outcome efficacy, Identification with humanity",
author = "Tina Joanes",
year = "2019",
month = "3",
doi = "10.1016/j.jclepro.2018.11.191",
language = "English",
volume = "212",
pages = "941--949",
journal = "Journal of Cleaner Production",
issn = "0959-6526",
publisher = "Elsevier",

}

Personal Norms in a Globalized World : Norm-activation Processes and Reduced Clothing Consumption. / Joanes, Tina.

I: Journal of Cleaner Production, Bind 212, 03.2019, s. 941-949.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

TY - JOUR

T1 - Personal Norms in a Globalized World

T2 - Norm-activation Processes and Reduced Clothing Consumption

AU - Joanes, Tina

PY - 2019/3

Y1 - 2019/3

N2 - Sustainable growth, through efficient technologies or sustainable innovations, has failed to deliver urgently needed changes towards genuinely sustainable production and consumption. Reducing consumption across sectors, therefore, is an imperative given the state of the environment. Correspondingly, there is a need to better understand what leads consumers to reduce their consumption. Building on the Norm Activation Model (NAM), the current study explores the expression of personal norms as well as intentions to reduce clothing consumption. It extends the NAM with the concept of identification with and care for all humanity (IWAH). By employing structural equation modeling (n = 4123), it finds evidence for positive relationships between IWAH and NAM variables. Moreover, outcome efficacy has the strongest positive relationship with personal norms, which in turn relate to intentions for reducing consumption. Additionally, the study allows drawing implications for developing future interventions aiming at fostering reduced clothing consumption.

AB - Sustainable growth, through efficient technologies or sustainable innovations, has failed to deliver urgently needed changes towards genuinely sustainable production and consumption. Reducing consumption across sectors, therefore, is an imperative given the state of the environment. Correspondingly, there is a need to better understand what leads consumers to reduce their consumption. Building on the Norm Activation Model (NAM), the current study explores the expression of personal norms as well as intentions to reduce clothing consumption. It extends the NAM with the concept of identification with and care for all humanity (IWAH). By employing structural equation modeling (n = 4123), it finds evidence for positive relationships between IWAH and NAM variables. Moreover, outcome efficacy has the strongest positive relationship with personal norms, which in turn relate to intentions for reducing consumption. Additionally, the study allows drawing implications for developing future interventions aiming at fostering reduced clothing consumption.

KW - Sustainable consumption

KW - Anti-consumption

KW - Degrowth

KW - Personal norms

KW - Outcome efficacy

KW - Identification with humanity

KW - Sustainable consumption

KW - Anti-consumption

KW - Degrowth

KW - Personal norms

KW - Outcome efficacy

KW - Identification with humanity

UR - https://sfx-45cbs.hosted.exlibrisgroup.com/45cbs?url_ver=Z39.88-2004&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&ctx_enc=info:ofi/enc:UTF-8&ctx_ver=Z39.88-2004&rfr_id=info:sid/sfxit.com:azlist&sfx.ignore_date_threshold=1&rft.object_id=954926243513&rft.object_portfolio_id=&svc.holdings=yes&svc.fulltext=yes

U2 - 10.1016/j.jclepro.2018.11.191

DO - 10.1016/j.jclepro.2018.11.191

M3 - Journal article

VL - 212

SP - 941

EP - 949

JO - Journal of Cleaner Production

JF - Journal of Cleaner Production

SN - 0959-6526

ER -