Performance Management in Marketing

Claus J. Varnes, Per Østergaard Jacobsen

Publikation: Bog/antologi/afhandling/rapport › Bog › Forskning › peer review

OriginalsprogEngelsk
Udgivelses stedLondon
ForlagMcGraw-Hill
Antal sider397
ISBN (Trykt)9780390962096
StatusUdgivet - 2009

Bibliografisk note

løbenummer: 090921

Emneord

  • Markedsføring
  • Performance management

Citer dette

Varnes, Claus J. ; Østergaard Jacobsen, Per. / Performance Management in Marketing. London : McGraw-Hill, 2009. 397 s.
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Varnes, CJ & Østergaard Jacobsen, P 2009, Performance Management in Marketing. McGraw-Hill, London.

Performance Management in Marketing. / Varnes, Claus J.; Østergaard Jacobsen, Per.

London : McGraw-Hill, 2009. 397 s.

Publikation: Bog/antologi/afhandling/rapport › Bog › Forskning › peer review

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AU - Østergaard Jacobsen, Per

N1 - løbenummer: 090921

PY - 2009

Y1 - 2009

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KW - Performance management

M3 - Book

SN - 9780390962096

BT - Performance Management in Marketing

PB - McGraw-Hill

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Varnes CJ, Østergaard Jacobsen P. Performance Management in Marketing. London: McGraw-Hill, 2009. 397 s.