Performance Implications of the Interplay Between Sales Intra-functional Flexibility, Customer Orientation and Role Ambiguity

Milena Micevski*, Belinda Dewsnap, John W. Cadogan, Selma Kadic-Maglajlic, Nathaniel Boso

*Corresponding author af dette arbejde

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

OriginalsprogEngelsk
TitelMarketing Challenges in a Turbulent Business Environment : Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress
RedaktørerMark D. Groza, Charles B. Ragland
UdgivelsesstedNew York
ForlagSpringer US
Publikationsdato2014
Sider67-72
ISBN (Trykt)9783319194271
ISBN (Elektronisk)9783319194288
DOI
StatusUdgivet - 2014
Udgivet eksterntJa
Begivenhed2014 AMS Annual Conference - Indianapolis, USA
Varighed: 21 maj 201423 maj 2014
Konferencens nummer: 42
https://www.ams-web.org/events/EventDetails.aspx?id=415636

Konference

Konference2014 AMS Annual Conference
Nummer42
Land/OmrådeUSA
ByIndianapolis
Periode21/05/201423/05/2014
Internetadresse
NavnDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN2363-6165

Citationsformater