Perception, fluency and aesthetics in packaging design: A paper for eye-track research on visual perception involving consumer behaviour in daily shopping

Jesper Clement

Perception, fluency and aesthetics in packaging design: A paper for eye-track research on visual perception involving consumer behaviour in daily shopping

Institut for Afsætningsøkonomi

Publikation: Konferencebidrag › Paper › Forskning

Originalsprog	Engelsk
Publikationsdato	2006
Status	Udgivet - 2006
Begivenhed	The 5th European Academy of Management Conference (EURAM) 2005 - TUM Business School, München, Tyskland Varighed: 4 maj 2005 → 7 maj 2005 Konferencens nummer: 5

Konference

Konference	The 5th European Academy of Management Conference (EURAM) 2005
Nummer	5
Lokation	TUM Business School
Land/Område	Tyskland
By	München
Periode	04/05/2005 → 07/05/2005

Bibliografisk note

Opstilling: 658.788 cle
Løbe nr.: 064807
Sider: 27

Emneord

Visuelle metoder
Visuelle analysemetoder
Forbrugeradfærd
Fødevareemballage
Emballagetyper
Emballage

FN’s Verdensmål

Dette resultat bidrager til følgende verdensmål

Handle.net

Persistent link

Citationsformater

@conference{d0f465b0f8ad11db9160000ea68e967b,

title = "Perception, fluency and aesthetics in packaging design: A paper for eye-track research on visual perception involving consumer behaviour in daily shopping",

keywords = "Visuelle metoder, Visuelle analysemetoder, Forbrugeradf{\ae}rd, F{\o}devareemballage, Emballagetyper, Emballage",

author = "Jesper Clement",

note = "Opstilling: 658.788 cle L{\o}be nr.: 064807 Sider: 27; The 5th European Academy of Management Conference (EURAM) 2005 ; Conference date: 04-05-2005 Through 07-05-2005",

year = "2006",

language = "English",

}

TY - CONF

T1 - Perception, fluency and aesthetics in packaging design

T2 - The 5th European Academy of Management Conference (EURAM) 2005

AU - Clement, Jesper

N1 - Conference code: 5

PY - 2006

Y1 - 2006

KW - Visuelle metoder

KW - Visuelle analysemetoder

KW - Forbrugeradfærd

KW - Fødevareemballage

KW - Emballagetyper

KW - Emballage

M3 - Paper

Y2 - 4 May 2005 through 7 May 2005

ER -