Perception, fluency and aesthetics in packaging design: A paper for eye-track research on visual perception involving consumer behaviour in daily shopping

Publikation: KonferencebidragPaperForskning

OriginalsprogEngelsk
Publikationsdato2006
StatusUdgivet - 2006
BegivenhedThe 5th European Academy of Management Conference (EURAM) 2005 - TUM Business School, München, Tyskland
Varighed: 4 maj 20057 maj 2005
Konferencens nummer: 5

Konference

KonferenceThe 5th European Academy of Management Conference (EURAM) 2005
Nummer5
LokationTUM Business School
LandTyskland
ByMünchen
Periode04/05/200507/05/2005

Bibliografisk note

Opstilling: 658.788 cle
Løbe nr.: 064807
Sider: 27

Emneord

  • Visuelle metoder
  • Visuelle analysemetoder
  • Forbrugeradfærd
  • Fødevareemballage
  • Emballagetyper
  • Emballage

Citer dette

Clement, J. (2006). Perception, fluency and aesthetics in packaging design: A paper for eye-track research on visual perception involving consumer behaviour in daily shopping. Afhandling præsenteret på The 5th European Academy of Management Conference (EURAM) 2005, München, Tyskland.
Clement, Jesper. / Perception, fluency and aesthetics in packaging design : A paper for eye-track research on visual perception involving consumer behaviour in daily shopping. Afhandling præsenteret på The 5th European Academy of Management Conference (EURAM) 2005, München, Tyskland.
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title = "Perception, fluency and aesthetics in packaging design: A paper for eye-track research on visual perception involving consumer behaviour in daily shopping",
keywords = "Visuelle metoder, Visuelle analysemetoder, Forbrugeradf{\ae}rd, F{\o}devareemballage, Emballagetyper, Emballage",
author = "Jesper Clement",
note = "Opstilling: 658.788 cle L{\o}be nr.: 064807 Sider: 27; null ; Conference date: 04-05-2005 Through 07-05-2005",
year = "2006",
language = "English",

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Clement, J 2006, 'Perception, fluency and aesthetics in packaging design: A paper for eye-track research on visual perception involving consumer behaviour in daily shopping' Paper fremlagt ved The 5th European Academy of Management Conference (EURAM) 2005, München, Tyskland, 04/05/2005 - 07/05/2005, .

Perception, fluency and aesthetics in packaging design : A paper for eye-track research on visual perception involving consumer behaviour in daily shopping. / Clement, Jesper.

2006. Afhandling præsenteret på The 5th European Academy of Management Conference (EURAM) 2005, München, Tyskland.

Publikation: KonferencebidragPaperForskning

TY - CONF

T1 - Perception, fluency and aesthetics in packaging design

T2 - A paper for eye-track research on visual perception involving consumer behaviour in daily shopping

AU - Clement, Jesper

N1 - Opstilling: 658.788 cle Løbe nr.: 064807 Sider: 27

PY - 2006

Y1 - 2006

KW - Visuelle metoder

KW - Visuelle analysemetoder

KW - Forbrugeradfærd

KW - Fødevareemballage

KW - Emballagetyper

KW - Emballage

M3 - Paper

ER -

Clement J. Perception, fluency and aesthetics in packaging design: A paper for eye-track research on visual perception involving consumer behaviour in daily shopping. 2006. Afhandling præsenteret på The 5th European Academy of Management Conference (EURAM) 2005, München, Tyskland.