Abstract
This editorial summarizes both the development and impact of Peter LaPlaca, in terms of his work with and for the industrial and marketing purchasing research community, using several different perspectives. It also offers an overview of what (former) editors of other business-to-business marketing management journals think of Peter LaPlaca. Following that, this editorial briefly reviews dominant topics in Industrial Marketing Management.
Originalsprog | Engelsk |
---|---|
Tidsskrift | Industrial Marketing Management |
Vol/bind | 69 |
Sider (fra-til) | 1-4 |
Antal sider | 4 |
ISSN | 0019-8501 |
DOI | |
Status | Udgivet - feb. 2018 |
Emneord
- Case study
- Human resource management
- Industrial marketing management
- IMP
- Industrial marketing and purchasing
- Industry clusters
- International scope
- Internationalization
- Journal demographics
- Journal positioning
- Networks
- Peter LaPlaca
- Purchasing and supply management
- Scientific legitimacy
- Technology mindset
- Unit pricing
- Value