Past, Present, and Future Business-to-Business and Industrial Marketing Research

Adam Lindgreen, C. Anthony Di Benedetto, Jens Geersbro, Thomas Ritter

Publikation: Bidrag til tidsskriftLederForskning

Resumé

This editorial summarizes both the development and impact of Peter LaPlaca, in terms of his work with and for the industrial and marketing purchasing research community, using several different perspectives. It also offers an overview of what (former) editors of other business-to-business marketing management journals think of Peter LaPlaca. Following that, this editorial briefly reviews dominant topics in Industrial Marketing Management.
OriginalsprogEngelsk
TidsskriftIndustrial Marketing Management
Vol/bind69
Sider (fra-til)1-4
Antal sider4
ISSN0019-8501
DOI
StatusUdgivet - feb. 2018

Emneord

  • Case study
  • Human resource management
  • Industrial marketing management
  • IMP
  • Industrial marketing and purchasing
  • Industry clusters
  • International scope
  • Internationalization
  • Journal demographics
  • Journal positioning
  • Networks
  • Peter LaPlaca
  • Purchasing and supply management
  • Scientific legitimacy
  • Technology mindset
  • Unit pricing
  • Value

Citer dette

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Past, Present, and Future Business-to-Business and Industrial Marketing Research. / Lindgreen, Adam; Di Benedetto, C. Anthony; Geersbro, Jens; Ritter, Thomas.

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Publikation: Bidrag til tidsskriftLederForskning

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