Organizing for Servitization: The Constitutive Role of Communication

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

Abstrakt

Within operations management, servitization continues to receive increased attention among researchers from numerous perspectives, yet surprisingly a communication centered perspective is absent. In this paper, we begin to address this gap by applying the four flows model of communication. We do so by undertaking exploratory case research with a systems integrator pursuing a service strategy. Our findings explicate three different pairings of the flows. Each of these pairings contains the activity coordination flow and shows the inherent difficulties in constituting a complex organization delivering services.
OriginalsprogEngelsk
TitelProceedings of the 25th International Annual EurOMA Conference 2018 : To Serve, to Produce and to Servitize in the Era of Networks, Big Data, and Analytics
RedaktørerRóbert Hohol, Gergely Szakáts, Gabriella Bánfalv
Antal sider10
Udgivelses stedBrussel
ForlagEUROMA, European Operations Management Association
Publikationsdato2018
StatusUdgivet - 2018
BegivenhedThe 25th International Annual EurOMA Conference 2018 - Budapest, Ungarn
Varighed: 24 jun. 201826 aug. 2018
Konferencens nummer: 25

Konference

KonferenceThe 25th International Annual EurOMA Conference 2018
Nummer25
LandUngarn
ByBudapest
Periode24/06/201826/08/2018

Bibliografisk note

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Emneord

  • Servitization
  • Communication constitution of organizations (CCO)
  • Four flows model
  • Coordination

Citationsformater

Raja, J. Z., & Frandsen, T. (2018). Organizing for Servitization: The Constitutive Role of Communication. I R. Hohol, G. Szakáts, & G. Bánfalv (red.), Proceedings of the 25th International Annual EurOMA Conference 2018: To Serve, to Produce and to Servitize in the Era of Networks, Big Data, and Analytics EUROMA, European Operations Management Association.