Organizational Brand Identity Co-creation: An Action Net Approach

Sylvia von Wallpach

Organizational Brand Identity Co-creation: An Action Net Approach

Sylvia von Wallpach

Universität Innsbruck

Publikation: Konferencebidrag › Konferenceabstrakt til konference › Forskning › peer review

Originalsprog	Engelsk
Publikationsdato	4 apr. 2013
Antal sider	14
Status	Udgivet - 4 apr. 2013
Udgivet eksternt	Ja
Begivenhed	The 8th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2013 - Catholic University of Portugal, Oporto, Portugal Varighed: 3 apr. 2013 → 5 apr. 2013 Konferencens nummer: 8 http://www.porto.ucp.pt/globalbrandconference/

Konference

Konference	The 8th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2013
Nummer	8
Lokation	Catholic University of Portugal
Land/Område	Portugal
By	Oporto
Periode	03/04/2013 → 05/04/2013
Internetadresse	http://www.porto.ucp.pt/globalbrandconference/

Handle.net

Persistent link

Citationsformater

@conference{3a76e7c554d04238bcf0f57ecb9a2cd6,

title = "Organizational Brand Identity Co-creation: An Action Net Approach",

author = "\{von Wallpach\}, Sylvia",

year = "2013",

month = apr,

day = "4",

language = "English",

note = "The 8th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2013 ; Conference date: 03-04-2013 Through 05-04-2013",

url = "http://www.porto.ucp.pt/globalbrandconference/",

}