Organizational Antecedents and Consequences of Service Business Strategies in Manufacturing Companies

Michael Antioco, Rudy K. Moenaert, Adam Lindgreen, Martin Wetzels

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

Resumé

The article discusses the service orientations of manufacturing companies, examining the impact on relative product sales and service volumes of service in support of clients' actions (SSC) and service in support of the product (SSP). Relative product sales are leveraged by SSC, the authors indicate, while SSP creates service volume. Other topics include the effects of organizational parameters, the deployment of organizational resources, and the manner in which organizational support influences service business orientations.
OriginalsprogEngelsk
TidsskriftJournal of the Academy of Marketing Science
Vol/bind36
Udgave nummer3
Sider (fra-til)337-358
ISSN0092-0703
DOI
StatusUdgivet - 2008
Udgivet eksterntJa

Citer dette

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Organizational Antecedents and Consequences of Service Business Strategies in Manufacturing Companies. / Antioco, Michael; K. Moenaert, Rudy; Lindgreen, Adam; Wetzels, Martin.

I: Journal of the Academy of Marketing Science, Bind 36, Nr. 3, 2008, s. 337-358.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

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