Online Banners Ads: An Experiment Based on Elam

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning

Originalsprog	Engelsk
Titel	Advertising Research : Message, Medium and Context
Redaktører	Patrick De Pelsmacker, Nathalie Dens
Forlag	Garant
Publikationsdato	2009
Sider	183-190
ISBN (Trykt)	9789044123876, 9044123874
Status	Udgivet - 2009

Handle.net

@inbook{66900d90a38811deaa06000ea68e967b,

title = "Online Banners Ads: An Experiment Based on Elam",

author = "Beckmann, \{Suzanne C.\} and Torben Hansen and Lene Matthiesen and Jakob Thorbech",

year = "2009",

language = "English",

isbn = "9789044123876",

pages = "183--190",

editor = "\{De Pelsmacker\}, Patrick and Nathalie Dens",

booktitle = "Advertising Research",

publisher = "Garant",

}