@inproceedings{cba9cba0d63b11dd8e8d000ea68e967b,
title = "Online banner ads: ELAM and animation effects",
keywords = "elektronisk reklame, bannerreklamer",
author = "Beckmann, {Suzanne C.} and Torben Hansen",
year = "2008",
language = "English",
series = "Proceedings of the European Marketing Academy",
publisher = "European Marketing Academy. EMAC",
booktitle = "Proceedings of the 37th European Marketing Academy Conference, Brighton, UK",
note = "The 37th EMAC Annual Conference 2008 ; Conference date: 27-05-2008 Through 30-05-2008",
}