"On Transit": Changes of Role Identity and Consumer-Brand Relationships during Transition from Student to Professional Life

Andrea Hemetsberger, Martina Bauer, Sylvia von Wallpach, Katrin Broger

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

Originalsprog	Engelsk
Tidsskrift	Marketing - Zeitschrift fur Forschung und Praxis
Vol/bind	35
Udgave nummer	1
Sider (fra-til)	40-49
ISSN	0344-1369
Status	Udgivet - 2013
Udgivet eksternt	Ja

Handle.net

@article{430a6f96c11b4793b778281d5e76b58f,

title = "{"}On Transit{"}: Changes of Role Identity and Consumer-Brand Relationships during Transition from Student to Professional Life",

author = "Andrea Hemetsberger and Martina Bauer and {von Wallpach}, Sylvia and Katrin Broger",

year = "2013",

language = "English",

volume = "35",

pages = "40--49",

journal = "Marketing - Zeitschrift fur Forschung und Praxis",

issn = "0344-1369",

publisher = "Verlag FranzVahlen GmbH",

number = "1",

}

TY - JOUR

T1 - "On Transit"

T2 - Changes of Role Identity and Consumer-Brand Relationships during Transition from Student to Professional Life

AU - Hemetsberger, Andrea

AU - Bauer, Martina

AU - von Wallpach, Sylvia

AU - Broger, Katrin

PY - 2013

Y1 - 2013

M3 - Journal article

SN - 0344-1369

VL - 35

SP - 40

EP - 49

JO - Marketing - Zeitschrift fur Forschung und Praxis

JF - Marketing - Zeitschrift fur Forschung und Praxis

IS - 1

ER -