"On Transit": Changes of Role Identity and Consumer-Brand Relationships during Transition from Student to Professional Life

Katrin Broger, Andrea Hemetsberger, Martina Bauer, Sylvia von Wallpach

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

Originalsprog	Engelsk
Titel	Proceedings of the French-Austrian-German Workshop on Consumer Behavior 2012
Antal sider	12
Udgivelsessted	Innsbruck
Forlag	University of Innsbruck
Publikationsdato	2012
Status	Udgivet - 2012
Begivenhed	French-Austrian-German Workshop on Consumer Behavior 2012 - Innsbruck, Østrig Varighed: 29 nov. 2012 → 1 dec. 2012 http://www.uibk.ac.at/smt/marketing/fagw2012/

Workshop	French-Austrian-German Workshop on Consumer Behavior 2012
Land/Område	Østrig
By	Innsbruck
Periode	29/11/2012 → 01/12/2012
Internetadresse	http://www.uibk.ac.at/smt/marketing/fagw2012/

Handle.net

@inproceedings{5e41693ce9a74f35aab9fcc1a2bafb1e,

title = "{"}On Transit{"}: Changes of Role Identity and Consumer-Brand Relationships during Transition from Student to Professional Life",

author = "Katrin Broger and Andrea Hemetsberger and Martina Bauer and {von Wallpach}, Sylvia",

year = "2012",

language = "English",

booktitle = "Proceedings of the French-Austrian-German Workshop on Consumer Behavior 2012",

publisher = "University of Innsbruck",

address = "Austria",

note = "French-Austrian-German Workshop on Consumer Behavior 2012 ; Conference date: 29-11-2012 Through 01-12-2012",

url = "http://www.uibk.ac.at/smt/marketing/fagw2012/",

}

Broger, K, Hemetsberger, A, Bauer, M & von Wallpach, S 2012, "On Transit": Changes of Role Identity and Consumer-Brand Relationships during Transition from Student to Professional Life. i Proceedings of the French-Austrian-German Workshop on Consumer Behavior 2012. University of Innsbruck, Innsbruck, French-Austrian-German Workshop on Consumer Behavior 2012, Innsbruck, Østrig, 29/11/2012.

"On Transit": Changes of Role Identity and Consumer-Brand Relationships during Transition from Student to Professional Life. / Broger, Katrin; Hemetsberger, Andrea; Bauer, Martina et al.
Proceedings of the French-Austrian-German Workshop on Consumer Behavior 2012. Innsbruck: University of Innsbruck, 2012.

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

TY - GEN

T1 - "On Transit"

T2 - French-Austrian-German Workshop on Consumer Behavior 2012

AU - Broger, Katrin

AU - Hemetsberger, Andrea

AU - Bauer, Martina

AU - von Wallpach, Sylvia

PY - 2012

Y1 - 2012

M3 - Article in proceedings

BT - Proceedings of the French-Austrian-German Workshop on Consumer Behavior 2012

PB - University of Innsbruck

CY - Innsbruck

Y2 - 29 November 2012 through 1 December 2012

ER -