"On Transit": Changes of Role Identity and Consumer-Brand Relationships during Transition from Student to Professional Life

Katrin Broger, Andrea Hemetsberger, Martina Bauer, Sylvia von Wallpach

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OriginalsprogEngelsk
TitelProceedings of the French-Austrian-German Workshop on Consumer Behavior 2012
Antal sider12
Udgivelses stedInnsbruck
ForlagUniversität Innsbruck
Publikationsdato2012
StatusUdgivet - 2012
BegivenhedFrench-Austrian-German Workshop on Consumer Behavior 2012 - Innsbruck, Østrig
Varighed: 29 nov. 20121 dec. 2012
http://www.uibk.ac.at/smt/marketing/fagw2012/

Workshop

WorkshopFrench-Austrian-German Workshop on Consumer Behavior 2012
LandØstrig
ByInnsbruck
Periode29/11/201201/12/2012
Internetadresse

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Citationsformater

Broger, K., Hemetsberger, A., Bauer, M., & von Wallpach, S. (2012). "On Transit": Changes of Role Identity and Consumer-Brand Relationships during Transition from Student to Professional Life. I Proceedings of the French-Austrian-German Workshop on Consumer Behavior 2012 Universität Innsbruck.