On the Interface Between Automated Predictive Demand Planning Techniques and Humans in Collaborative Planning Processes

The introduction of big data and predictive analytics techniques in the supply chain context constitutes a “hot topic” in both research and practice. Without arguing against this euphoria, this paper critically assesses the consequences of confronting human actors with an increasing usage of these techniques. The underlying case of this paper refers to collaborative supply chain processes that are predestinated for integrating new big data and predictive analytics techniques. By building a theoretical framework for deriving sound hypothesis and introducing and testing the experimental design for validating these hypothesis, this paper paves the way for this important research avenue.