@inproceedings{320f98e596934868a3d58863496fafa3,
title = "On-demand Features: Opportunities and Challenges of Fractional as-a Service Business Models",
author = "Tobias Sch{\"a}fers and Marina Leban",
year = "2022",
language = "English",
isbn = "9780877570127",
series = "AMA Educators Proceedings",
publisher = "American Marketing Association",
pages = "1051--1052",
editor = "Ashlee Humpreys and Grant Packard and Katrijn Gielens",
booktitle = "2022 AMA Winter Academic Conference",
address = "United States",
note = "2022 AMA Winter Academic Conference : Reconnecting and Reconceiving the Marketplace ; Conference date: 18-02-2022 Through 20-02-2022",
url = "https://www.ama.org/events/academic/2022-ama-winter-academic-conference/",
}