@article{e1c7617316884fae99dd139aa7e5a06b,
title = "On Brand Stereotyping: Conceptual Specifications and Further Insight",
keywords = "Stereotypes (social psychology), Branding (marketing), Consumer-brand relationship, Categorization, Market knowledge, Stereotypes (social psychology), Branding (marketing), Consumer-brand relationship, Categorization, Market knowledge",
author = "Georgios Halkias",
year = "2022",
month = may,
doi = "10.3389/fpsyg.2022.867667",
language = "English",
volume = "13",
journal = "Frontiers in Psychology",
issn = "1664-1078",
publisher = "Frontiers Media S.A.",
}