On Brand Stereotyping: Conceptual Specifications and Further Insight

Georgios Halkias*

*Corresponding author af dette arbejde

Publikation: Bidrag til tidsskriftKommentar/debatForskningpeer review

78 Downloads (Pure)
OriginalsprogEngelsk
Artikelnummer867667
TidsskriftFrontiers in Psychology
Vol/bind13
Antal sider3
ISSN1664-1078
DOI
StatusUdgivet - maj 2022

Emneord

  • Stereotypes (social psychology)
  • Branding (marketing)
  • Consumer-brand relationship
  • Categorization
  • Market knowledge

Citationsformater