TY - RPRT
T1 - Omnichannel Marketing. Facts & Figures. Denmark 2017
T2 - A Snapshot of the Status of Omnichannel Marketing Efforts in Pursuing Customer Centric Communication
AU - Futtrup Kjær, Jan
AU - Kjær Jacobsen, Christine
AU - Bjerre Herdel, Stine
AU - Houlind, Rasmus
AU - Lasrado, Lester Allan
PY - 2016
Y1 - 2016
N2 - This NBI Omnichannel Facts and Figures report highlights the central findings from the NBI Omnichannel capability benchmarking tool, based on data collected in 2015 and 2016. The insights shared here provide an understanding of the way companies and marketing departments are working to deliver on - and adapt to - the challenges and opportunities related to the customer-centric, omnichannel experience. View this report as a data-freeze and analysis on the status of omnichannel in Denmark as of 2017.
AB - This NBI Omnichannel Facts and Figures report highlights the central findings from the NBI Omnichannel capability benchmarking tool, based on data collected in 2015 and 2016. The insights shared here provide an understanding of the way companies and marketing departments are working to deliver on - and adapt to - the challenges and opportunities related to the customer-centric, omnichannel experience. View this report as a data-freeze and analysis on the status of omnichannel in Denmark as of 2017.
M3 - Report
BT - Omnichannel Marketing. Facts & Figures. Denmark 2017
PB - Networked Business Initiative
CY - Frederiksberg
ER -