Omnichannel Marketing. Facts & Figures. Denmark 2017

A Snapshot of the Status of Omnichannel Marketing Efforts in Pursuing Customer Centric Communication

Jan Futtrup Kjær, Christine Kjær Jacobsen, Stine Bjerre Herdel, Rasmus Houlind, Lester Allan Lasrado

    Publikation: Bog/antologi/afhandling/rapportRapportForskning

    6 Downloads (Pure)

    Resumé

    This NBI Omnichannel Facts and Figures report highlights the central findings from the NBI Omnichannel capability benchmarking tool, based on data collected in 2015 and 2016. The insights shared here provide an understanding of the way companies and marketing departments are working to deliver on - and adapt to - the challenges and opportunities related to the customer-centric, omnichannel experience. View this report as a data-freeze and analysis on the status of omnichannel in Denmark as of 2017.
    OriginalsprogEngelsk
    Udgivelses stedFrederiksberg
    ForlagNetworked Business Initiative
    Antal sider23
    StatusUdgivet - 2016

    Citer dette

    Futtrup Kjær, J., Kjær Jacobsen, C., Bjerre Herdel, S., Houlind, R., & Lasrado, L. A. (2016). Omnichannel Marketing. Facts & Figures. Denmark 2017: A Snapshot of the Status of Omnichannel Marketing Efforts in Pursuing Customer Centric Communication. Frederiksberg: Networked Business Initiative.
    Futtrup Kjær, Jan ; Kjær Jacobsen, Christine ; Bjerre Herdel, Stine ; Houlind, Rasmus ; Lasrado, Lester Allan . / Omnichannel Marketing. Facts & Figures. Denmark 2017 : A Snapshot of the Status of Omnichannel Marketing Efforts in Pursuing Customer Centric Communication. Frederiksberg : Networked Business Initiative, 2016. 23 s.
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    title = "Omnichannel Marketing. Facts & Figures. Denmark 2017: A Snapshot of the Status of Omnichannel Marketing Efforts in Pursuing Customer Centric Communication",
    abstract = "This NBI Omnichannel Facts and Figures report highlights the central findings from the NBI Omnichannel capability benchmarking tool, based on data collected in 2015 and 2016. The insights shared here provide an understanding of the way companies and marketing departments are working to deliver on - and adapt to - the challenges and opportunities related to the customer-centric, omnichannel experience. View this report as a data-freeze and analysis on the status of omnichannel in Denmark as of 2017.",
    author = "{Futtrup Kj{\ae}r}, Jan and {Kj{\ae}r Jacobsen}, Christine and {Bjerre Herdel}, Stine and Rasmus Houlind and Lasrado, {Lester Allan}",
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    Futtrup Kjær, J, Kjær Jacobsen, C, Bjerre Herdel, S, Houlind, R & Lasrado, LA 2016, Omnichannel Marketing. Facts & Figures. Denmark 2017: A Snapshot of the Status of Omnichannel Marketing Efforts in Pursuing Customer Centric Communication. Networked Business Initiative, Frederiksberg.

    Omnichannel Marketing. Facts & Figures. Denmark 2017 : A Snapshot of the Status of Omnichannel Marketing Efforts in Pursuing Customer Centric Communication. / Futtrup Kjær, Jan; Kjær Jacobsen, Christine; Bjerre Herdel, Stine; Houlind, Rasmus; Lasrado, Lester Allan .

    Frederiksberg : Networked Business Initiative, 2016. 23 s.

    Publikation: Bog/antologi/afhandling/rapportRapportForskning

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    AU - Lasrado, Lester Allan

    PY - 2016

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    AB - This NBI Omnichannel Facts and Figures report highlights the central findings from the NBI Omnichannel capability benchmarking tool, based on data collected in 2015 and 2016. The insights shared here provide an understanding of the way companies and marketing departments are working to deliver on - and adapt to - the challenges and opportunities related to the customer-centric, omnichannel experience. View this report as a data-freeze and analysis on the status of omnichannel in Denmark as of 2017.

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    Futtrup Kjær J, Kjær Jacobsen C, Bjerre Herdel S, Houlind R, Lasrado LA. Omnichannel Marketing. Facts & Figures. Denmark 2017: A Snapshot of the Status of Omnichannel Marketing Efforts in Pursuing Customer Centric Communication. Frederiksberg: Networked Business Initiative, 2016. 23 s.