TY - JOUR
T1 - Omnichannel Business Research
T2 - Opportunities and Challenges
AU - Chen, Yang
AU - Cheung, Christy M. K.
AU - Tan, Chee-Wee
PY - 2018/5
Y1 - 2018/5
N2 - Detailing the opportunities and challenges of omnichannel business, this paper serves as an editorial note to the corresponding special issue. We advance a framework that delineates extant literature on omnichannel business into four predominant research streams according to their perspective (i.e., consumer versus retailer) and research orientation (i.e., diagnostic versus prescriptive). For each of the four research streams, we articulate its current state of research and describe how select articles assembled in this special issue enhance the stream.
AB - Detailing the opportunities and challenges of omnichannel business, this paper serves as an editorial note to the corresponding special issue. We advance a framework that delineates extant literature on omnichannel business into four predominant research streams according to their perspective (i.e., consumer versus retailer) and research orientation (i.e., diagnostic versus prescriptive). For each of the four research streams, we articulate its current state of research and describe how select articles assembled in this special issue enhance the stream.
KW - Omnichannel business
KW - Research framework
KW - Omnichannel business
KW - Research framework
U2 - 10.1016/j.dss.2018.03.007
DO - 10.1016/j.dss.2018.03.007
M3 - Editorial
SN - 0167-9236
VL - 109
SP - 1
EP - 4
JO - Decision Support Systems
JF - Decision Support Systems
ER -