Offshore Supply Industry Dynamics: Business Strategies in the Offshore Supply Industry

This report is part of the research project “The competitive challenges and strategic development possibilities for The Blue Denmark”, which was launched in 2014. The project is funded by the Danish Maritime Fund and carried out by researchers at CBS Maritime which is a Business in Society Platform at Copenhagen Business School with a focus on value creation in the maritime industries. The project embraces various maritime segments from shipping and offshore to ports and suppliers. The research questions for the individual projects have been formulated by researchers at CBS Maritime in cooperation with companies in the maritime sector. This report “Offshore Supply Industry Dynamics – Business strategies in the offshore supply industry” is the second report in mapping project D. It examines the markets and business strategies of various suppliers and furthermore presents an analysis of the challenges and opportunities for the companies engaged in the different parts of the sector. The report is developed from interviews with top management of key players in the Danish supply industry combined with studies on management literature. The macro- and meso levels of the offshore sector are examined in the CBS Maritime report “Offshore Supply Chain Dynamics – The main drivers in the energy sector and the value chain characteristics for offshore oil and gas and offshore wind”, which constitutes the first part of mapping project D. It offers insights into the main drivers in the energy sector (macro level) and the value chain characteristics for offshore oil and gas and offshore wind (meso level).