Offense or Defense? Digital Innovation Strategy to Face Competitive Position Shifting in Mobile App Platform

Yuting Gao, Lele Kang, Qiqi Jiang, Jing Chen

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Abstract

Changes in competitive positions within digital platforms, such as transitioning from a challenger to a leader, are common occurrences. However, how achieved competitive positions can be sustained is a critical yet understudied issue. To address this gap, this study examines the effects of competitive position shift on development strategy change in the context of digital innovation. Using data collected from the Apple App Store for over six months and a PSM-DID design, our study reveals that the likelihood of incremental innovation decreases when a challenger's competitive position rises to a “gradual catch-up” stage, and the probability of radical innovation reduces in the “forging ahead” stage. Additionally, a drop in the competitive position to a “falling behind” stage decreases the possibility of radical innovation. Our study contributes to the literature on competitive dynamics and platform innovation and provides practical guidance to mobile app developers.
OriginalsprogEngelsk
TitelProceedings of the 57th Hawaii International Conference on System Sciences
RedaktørerTung Bui
Antal sider10
UdgivelsesstedHonolulu
ForlagHawaii International Conference on System Sciences (HICSS)
Publikationsdato2024
Sider6221-6230
ISBN (Trykt)9780998133171
DOI
StatusUdgivet - 2024
BegivenhedThe 57th Hawaii International Conference on System Sciences. HICSS 2024 - Hilton Hawaiian Village Waikiki Beach Resort, Honolulu, USA
Varighed: 3 jan. 20246 jan. 2024
Konferencens nummer: 57
https://hicss.hawaii.edu/

Konference

KonferenceThe 57th Hawaii International Conference on System Sciences. HICSS 2024
Nummer57
LokationHilton Hawaiian Village Waikiki Beach Resort
Land/OmrådeUSA
ByHonolulu
Periode03/01/202406/01/2024
Internetadresse
NavnProceedings of the Annual Hawaii International Conference on System Sciences
ISSN2572-6862

Emneord

  • Competitive position shift
  • Competition dynamics
  • Radical innovation
  • Incremental innovation
  • Mobile application

Citationsformater