Of Bricks and Brands: From Corporate to Enterprise Branding

Mary Jo Hatch; Majken Schultz

doi:10.1016/j.orgdyn.2009.02.008

Of Bricks and Brands: From Corporate to Enterprise Branding

Institut for Organisation

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

Originalsprog	Engelsk
Tidsskrift	Organizational Dynamics
Vol/bind	38
Udgave nummer	2
Sider (fra-til)	117-130
Antal sider	14
ISSN	0090-2616
DOI	https://doi.org/10.1016/j.orgdyn.2009.02.008
Status	Udgivet - 2009

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10.1016/j.orgdyn.2009.02.008Licens: Ikke-specificeret

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Citationsformater

Hatch, M. J., & Schultz, M. (2009). Of Bricks and Brands: From Corporate to Enterprise Branding. Organizational Dynamics, 38(2), 117-130. https://doi.org/10.1016/j.orgdyn.2009.02.008

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