Of Bricks and Brands: From Corporate to Enterprise Branding

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@article{f5e6eaf080b911de8153000ea68e967b,

title = "Of Bricks and Brands: From Corporate to Enterprise Branding",

author = "Hatch, {Mary Jo} and Majken Schultz",

year = "2009",

doi = "10.1016/j.orgdyn.2009.02.008",

language = "English",

volume = "38",

pages = "117--130",

journal = "Organizational Dynamics",

issn = "0090-2616",

publisher = "Elsevier",

number = "2",

}