Odysseys: Analysing Service Journeys from the Customer's Perspective

Szilvia Gyimóthy*

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Abstrakt

This paper studies tourism-related service processes from the customer's perspective, acknowledging the extraordinary and hedonic nature of these offerings. Instead of looking at a chronological journey of different service phases, the entire tourist experience is analysed in a socio-cultural context. By revealing this deeper context, the study provides an alternative explanation of customers’ perceptions of tourism destinations and service providers.
OriginalsprogEngelsk
TidsskriftJournal of Service Theory and Practice
Vol/bind10
Udgave nummer6
Sider (fra-til)389-396
Antal sider8
ISSN0960-4529
DOI
StatusUdgivet - 1 dec. 2000
Udgivet eksterntJa

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