Novel but too Complex? The Importance of Marketing Innovation for New Product Performance

Christoph Grimpe, Wolfgang Sofka, Mukesh Bhargava, Rabikar Chatterjee

    Publikation: KonferencebidragPaperForskningpeer review

    OriginalsprogEngelsk
    Publikationsdato2015
    Antal sider37
    StatusUdgivet - 2015
    BegivenhedThe DRUID Society Conference 2015: The Relevance of Innovation - LUISS Business School, Rome, Italien
    Varighed: 15 jun. 201517 jun. 2015
    Konferencens nummer: 37
    http://druid8.sit.aau.dk/druid/registrant/index/login/cid/16

    Konference

    KonferenceThe DRUID Society Conference 2015
    Nummer37
    LokationLUISS Business School
    LandItalien
    ByRome
    Periode15/06/201517/06/2015
    SponsorLUISS Guido Carli - Libera Università Internazionale degli Studi Sociali Guido Carli
    Internetadresse

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