Abstract
In this briefing note, we present a preliminary analysis of Covid-branding by companies in Europe and North America during March and April 2020. Our analysis finds that messaging clustered clearly into two ways could engage: ‘Covid-helping’ and ‘Covid-coping.’ These messages of ‘managing the pandemic’ and ‘managing yourself’ frame the consumption of goods and services as a way that consumers can show they care, presenting shopping as a form of everyday heroism. In this way, they make the case that private sector has a role to play in
humanitarian response.
humanitarian response.
Originalsprog | Engelsk |
---|---|
Udgivelsessted | Frederiksberg |
Udgiver | Centre for Business and Development Studies |
Antal sider | 14 |
Status | Udgivet - 7 aug. 2020 |
Navn | CBDS Research Briefing |
---|---|
Nummer | 1/2020 |