Resumé
| Originalsprog | Engelsk |
|---|---|
| Titel | Proceedings of the IADIS International Conference WWW/Internet 2014 |
| Redaktører | Pedro Isaias, Bebo White |
| Antal sider | 5 |
| Udgivelses sted | Lissabon |
| Forlag | International Association for Development, IADIS |
| Publikationsdato | 2014 |
| Sider | 371-375 |
| ISBN (Trykt) | 9788988533241 |
| Status | Udgivet - 2014 |
| Begivenhed | 13th International Conference WWW/Internet 2014 - Porto, Portugal Varighed: 25 okt. 2014 → 27 okt. 2014 Konferencens nummer: 13 http://www.internet-conf.org/ |
Konference
| Konference | 13th International Conference WWW/Internet 2014 |
|---|---|
| Nummer | 13 |
| Land | Portugal |
| By | Porto |
| Periode | 25/10/2014 → 27/10/2014 |
| Internetadresse |
Emneord
- Nonprofit Organizations
- Drug helpline
- Social Media
- Survey
Citer dette
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Nonprofit Organizations Use of Social Media : The Case of Drug Helplines. / Fagerstrøm, Asle; Sørum, Hanne; Vatrapu, Ravi.
Proceedings of the IADIS International Conference WWW/Internet 2014. red. / Pedro Isaias; Bebo White. Lissabon : International Association for Development, IADIS, 2014. s. 371-375.Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review
TY - GEN
T1 - Nonprofit Organizations Use of Social Media
T2 - The Case of Drug Helplines
AU - Fagerstrøm, Asle
AU - Sørum, Hanne
AU - Vatrapu, Ravi
PY - 2014
Y1 - 2014
N2 - The telephone was once the main way organizations communicated with their target groups. This situation has changed considerably in recently years and it is apparent that organizations like drug helpline services must also expand their range also in order to reach their target groups. A social media survey1 within European Foundation of Drug Helplines members resulted in 16 responses (approximately 38 percentage response rate), representing 10 different European countries. Findings indicated that most drug helplines in the survey have some experience with social media. However, few of the drug helpline use social media based on purposeful planning and clear distribution of responsibility. Social media can be used for promoting an event or a sensitizing campaign to create positive value. Facebook is the social media that in general are most frequently used for purposes such as reaching a specific audience and promotion. Additionally, findings of the survey show that few drug helplines in the survey monitor social media frequently.
AB - The telephone was once the main way organizations communicated with their target groups. This situation has changed considerably in recently years and it is apparent that organizations like drug helpline services must also expand their range also in order to reach their target groups. A social media survey1 within European Foundation of Drug Helplines members resulted in 16 responses (approximately 38 percentage response rate), representing 10 different European countries. Findings indicated that most drug helplines in the survey have some experience with social media. However, few of the drug helpline use social media based on purposeful planning and clear distribution of responsibility. Social media can be used for promoting an event or a sensitizing campaign to create positive value. Facebook is the social media that in general are most frequently used for purposes such as reaching a specific audience and promotion. Additionally, findings of the survey show that few drug helplines in the survey monitor social media frequently.
KW - Nonprofit Organizations
KW - Drug helpline
KW - Social Media
KW - Survey
M3 - Article in proceedings
SN - 9788988533241
SP - 371
EP - 375
BT - Proceedings of the IADIS International Conference WWW/Internet 2014
A2 - Isaias, Pedro
A2 - White, Bebo
PB - International Association for Development, IADIS
CY - Lissabon
ER -