Nonprofit Organizations Use of Social Media: The Case of Drug Helplines

Asle Fagerstrøm, Hanne Sørum, Ravi Vatrapu

    Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

    Resumé

    The telephone was once the main way organizations communicated with their target groups. This situation has changed considerably in recently years and it is apparent that organizations like drug helpline services must also expand their range also in order to reach their target groups. A social media survey1 within European Foundation of Drug Helplines members resulted in 16 responses (approximately 38 percentage response rate), representing 10 different European countries. Findings indicated that most drug helplines in the survey have some experience with social media. However, few of the drug helpline use social media based on purposeful planning and clear distribution of responsibility. Social media can be used for promoting an event or a sensitizing campaign to create positive value. Facebook is the social media that in general are most frequently used for purposes such as reaching a specific audience and promotion. Additionally, findings of the survey show that few drug helplines in the survey monitor social media frequently.
    OriginalsprogEngelsk
    TitelProceedings of the IADIS International Conference WWW/Internet 2014
    RedaktørerPedro Isaias, Bebo White
    Antal sider5
    Udgivelses stedLissabon
    ForlagInternational Association for Development, IADIS
    Publikationsdato2014
    Sider371-375
    ISBN (Trykt)9788988533241
    StatusUdgivet - 2014
    Begivenhed13th International Conference WWW/Internet 2014 - Porto, Portugal
    Varighed: 25 okt. 201427 okt. 2014
    Konferencens nummer: 13
    http://www.internet-conf.org/

    Konference

    Konference13th International Conference WWW/Internet 2014
    Nummer13
    LandPortugal
    ByPorto
    Periode25/10/201427/10/2014
    Internetadresse

    Emneord

    • Nonprofit Organizations
    • Drug helpline
    • Social Media
    • Survey

    Citer dette

    Fagerstrøm, A., Sørum, H., & Vatrapu, R. (2014). Nonprofit Organizations Use of Social Media: The Case of Drug Helplines. I P. Isaias, & B. White (red.), Proceedings of the IADIS International Conference WWW/Internet 2014 (s. 371-375). Lissabon: International Association for Development, IADIS.
    Fagerstrøm, Asle ; Sørum, Hanne ; Vatrapu, Ravi. / Nonprofit Organizations Use of Social Media : The Case of Drug Helplines. Proceedings of the IADIS International Conference WWW/Internet 2014. red. / Pedro Isaias ; Bebo White. Lissabon : International Association for Development, IADIS, 2014. s. 371-375
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    abstract = "The telephone was once the main way organizations communicated with their target groups. This situation has changed considerably in recently years and it is apparent that organizations like drug helpline services must also expand their range also in order to reach their target groups. A social media survey1 within European Foundation of Drug Helplines members resulted in 16 responses (approximately 38 percentage response rate), representing 10 different European countries. Findings indicated that most drug helplines in the survey have some experience with social media. However, few of the drug helpline use social media based on purposeful planning and clear distribution of responsibility. Social media can be used for promoting an event or a sensitizing campaign to create positive value. Facebook is the social media that in general are most frequently used for purposes such as reaching a specific audience and promotion. Additionally, findings of the survey show that few drug helplines in the survey monitor social media frequently.",
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    Fagerstrøm, A, Sørum, H & Vatrapu, R 2014, Nonprofit Organizations Use of Social Media: The Case of Drug Helplines. i P Isaias & B White (red), Proceedings of the IADIS International Conference WWW/Internet 2014. International Association for Development, IADIS, Lissabon, s. 371-375, 13th International Conference WWW/Internet 2014, Porto, Portugal, 25/10/2014.

    Nonprofit Organizations Use of Social Media : The Case of Drug Helplines. / Fagerstrøm, Asle; Sørum, Hanne; Vatrapu, Ravi.

    Proceedings of the IADIS International Conference WWW/Internet 2014. red. / Pedro Isaias; Bebo White. Lissabon : International Association for Development, IADIS, 2014. s. 371-375.

    Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

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    Fagerstrøm A, Sørum H, Vatrapu R. Nonprofit Organizations Use of Social Media: The Case of Drug Helplines. I Isaias P, White B, red., Proceedings of the IADIS International Conference WWW/Internet 2014. Lissabon: International Association for Development, IADIS. 2014. s. 371-375