No Shackles Story: The Case of Sustainable Born Global Firms

Ekaterina Nemkova, Milena Micevski, Marc Herz, Alva Angeli

Publikation: Bidrag til bog/antologi/rapportKonferenceabstrakt i proceedingsForskningpeer review

Abstract

Sustainable Born Global companies (SBGs) can be defined as young internationally-orientated entrepreneurial firms that offer practical and innovative solutions to environmental and social concerns to customers cross-borders. A qualitative research was conducted in order to understand how SBGs can achieve the desired impact and which main challenges they have to face along the way. 19 interviews with CEOs, founders and marketing executives were collected in German-speaking countries. The findings show that for SBGs access to extensive external investments often becomes a trade-off between their sustainability goals and fast-paced growth. The absolute majority of companies in our sample decided against the reliance on external investments to maintain decision-making independence, which for them was highly related to the quality of impact they are able to achieve. Instead, they relied on the process of internationalization to ensure their economic prosperity and continue their growth.
OriginalsprogEngelsk
TitelProceedings of the European Marketing Academy : EMAC 2022 Annual Conference
Antal sider1
UdgivelsesstedBrussels
ForlagEuropean Marketing Academy. EMAC
Publikationsdato2022
Artikelnummer107496
StatusUdgivet - 2022
BegivenhedThe 51st EMAC Annual Conference 2022 - Corvinus University of Budapest, Budapest, Ungarn
Varighed: 25 maj 202227 maj 2022
Konferencens nummer: 51
https://www.uni-corvinus.hu/ind/emac2022/?lang=en

Konference

KonferenceThe 51st EMAC Annual Conference 2022
Nummer51
LokationCorvinus University of Budapest
Land/OmrådeUngarn
ByBudapest
Periode25/05/202227/05/2022
Internetadresse
NavnProceedings of the European Marketing Academy
ISSN2709-1589

Emneord

  • Sustainability
  • Born globals
  • Entrepreneurship

Citationsformater