NKT Phototonics A/S: Doing Business at the Technological Frontiers

Torben Pedersen, Githa Kurdahl

    Publikation: AndetAndet bidragUndervisning

    Abstrakt

    To improve its profitability, NKT Photonics A/S (NKT), a small Danish company operating in the global photonics industry, was getting ready to undertake the commercialization process of its highly advanced optical fibre technology. NKT's chief executive officer (CEO) was considering two options for accomplishing this goal: (1) establishing strategic partnerships with system integrators in order to gain access to commercial customers, or (2) repositioning NKT as a system integrator by embarking on an acquisition strategy. Turning the company into a more commercial entity would mean a complete change of culture. It might also result in the loss of some top engineering and scientific minds and perhaps even the company's reputation. The CEO wondered if there a way to effectively introduce a business mindset to the organization while still preserving its innovation-based DNA.
    OriginalsprogEngelsk
    Publikationsdato5 nov. 2016
    Udgivelses stedLondon, ON
    UdgiverIvey Publishing
    Antal sider11
    StatusUdgivet - 5 nov. 2016

    Bibliografisk note

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    Citationsformater

    Pedersen, T., & Kurdahl, G. (2016, nov 5). NKT Phototonics A/S: Doing Business at the Technological Frontiers. London, ON: Ivey Publishing.