Abstract
This paper investigated a novel reason for preferring vintage items: death awareness. Five studies found that people reminded of death prefer vintage products more than others do and more than modern products. Further, we identified a theoretically-driven mediator: mental connections among the past, present, and future.
Originalsprog | Engelsk |
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Titel | NA - Advances in Consumer Research Volume 43 |
Redaktører | Kristin Diehl, Carolyn Yoon |
Antal sider | 6 |
Udgivelsessted | Duluth |
Forlag | Association for Consumer Research |
Publikationsdato | 2015 |
Sider | 142-146 |
Status | Udgivet - 2015 |
Udgivet eksternt | Ja |
Begivenhed | 46th Annual Conference of the Association for Consumer Research. ACR 2015 - Hilton New Orleans Riverside, New Orleans, USA Varighed: 1 okt. 2015 → 4 okt. 2015 Konferencens nummer: 46 http://www.acrweb.org |
Konference
Konference | 46th Annual Conference of the Association for Consumer Research. ACR 2015 |
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Nummer | 46 |
Lokation | Hilton New Orleans Riverside |
Land/Område | USA |
By | New Orleans |
Periode | 01/10/2015 → 04/10/2015 |
Internetadresse |