New Wine in Old Bottles: Death Awareness Makes People Prefer Vintage Products Due to a Desire to Connect the Past, Present, and Future

Gülen Sarial Abi, Kathleen D. Vohs, Ryan Hamilton, Aulona Ulqinaku

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskning

Abstrakt

This paper investigated a novel reason for preferring vintage items: death awareness. Five studies found that people reminded of death prefer vintage products more than others do and more than modern products. Further, we identified a theoretically-driven mediator: mental connections among the past, present, and future.
OriginalsprogEngelsk
TitelNA - Advances in Consumer Research Volume 43
RedaktørerKristin Diehl, Carolyn Yoon
Antal sider6
UdgivelsesstedDuluth
ForlagAssociation for Consumer Research
Publikationsdato2015
Sider142-146
StatusUdgivet - 2015
Udgivet eksterntJa
Begivenhed46th Annual Conference of the Association for Consumer Research. ACR 2015 - Hilton New Orleans Riverside, New Orleans, USA
Varighed: 1 okt. 20154 okt. 2015
Konferencens nummer: 46
http://www.acrweb.org

Konference

Konference46th Annual Conference of the Association for Consumer Research. ACR 2015
Nummer46
LokationHilton New Orleans Riverside
LandUSA
ByNew Orleans
Periode01/10/201504/10/2015
Internetadresse

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