New Subtle Advertising Formats: Characteristics, Causes & Consequences

Roy Langer

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning

Originalsprog	Engelsk
Titel	Branding and Advertising
Redaktører	Flemming Hansen, Lars Bech Christensen
Antal sider	34
Udgivelsessted	Copenhagen
Forlag	Copenhagen Business School Press
Publikationsdato	2003
Sider	232-265
ISBN (Trykt)	8763001187
Status	Udgivet - 2003

Opstilling: 659.18 bra
Løbe nr.: 0310719

Emneord

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