Narrating future performance: Advancing reputation through storytelling

    Publikation: KonferencebidragPaperForskning

    OriginalsprogEngelsk
    Publikationsdato1999
    StatusUdgivet - 1999
    BegivenhedInternational Marketing Strategy, Behavioral Perspectives on Strategy - Odense, Danmark
    Varighed: 21 maj 199921 maj 1999

    Konference

    KonferenceInternational Marketing Strategy, Behavioral Perspectives on Strategy
    LandDanmark
    ByOdense
    Periode21/05/199921/05/1999

    Bibliografisk note

    Opstilling: 659.44 ven
    Løbe nr.: 003184
    Sider: 20

    Emneord

    • Virksomhedens omdømme
    • Corporate storytelling
    • fortællinger

    Citer dette

    Vendelø, M. T. (1999). Narrating future performance: Advancing reputation through storytelling. Afhandling præsenteret på International Marketing Strategy, Behavioral Perspectives on Strategy, Odense, Danmark.
    Vendelø, Morten Thanning. / Narrating future performance : Advancing reputation through storytelling. Afhandling præsenteret på International Marketing Strategy, Behavioral Perspectives on Strategy, Odense, Danmark.
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    keywords = "Virksomhedens omd{\o}mme, Corporate storytelling, fort{\ae}llinger",
    author = "Vendel{\o}, {Morten Thanning}",
    note = "Opstilling: 659.44 ven L{\o}be nr.: 003184 Sider: 20; null ; Conference date: 21-05-1999 Through 21-05-1999",
    year = "1999",
    language = "English",

    }

    Vendelø, MT 1999, 'Narrating future performance: Advancing reputation through storytelling' Paper fremlagt ved International Marketing Strategy, Behavioral Perspectives on Strategy, Odense, Danmark, 21/05/1999 - 21/05/1999, .

    Narrating future performance : Advancing reputation through storytelling. / Vendelø, Morten Thanning.

    1999. Afhandling præsenteret på International Marketing Strategy, Behavioral Perspectives on Strategy, Odense, Danmark.

    Publikation: KonferencebidragPaperForskning

    TY - CONF

    T1 - Narrating future performance

    T2 - Advancing reputation through storytelling

    AU - Vendelø, Morten Thanning

    N1 - Opstilling: 659.44 ven Løbe nr.: 003184 Sider: 20

    PY - 1999

    Y1 - 1999

    KW - Virksomhedens omdømme

    KW - Corporate storytelling

    KW - fortællinger

    M3 - Paper

    ER -

    Vendelø MT. Narrating future performance: Advancing reputation through storytelling. 1999. Afhandling præsenteret på International Marketing Strategy, Behavioral Perspectives on Strategy, Odense, Danmark.