Narrating future performance: Advancing reputation through storytelling

Morten Thanning Vendelø

Narrating future performance: Advancing reputation through storytelling

Publikation: Konferencebidrag › Paper › Forskning

Originalsprog	Engelsk
Publikationsdato	1999
Status	Udgivet - 1999
Begivenhed	International Marketing Strategy, Behavioral Perspectives on Strategy - Odense, Danmark Varighed: 21 maj 1999 → 21 maj 1999

Konference

Konference	International Marketing Strategy, Behavioral Perspectives on Strategy
Land/Område	Danmark
By	Odense
Periode	21/05/1999 → 21/05/1999

Bibliografisk note

Opstilling: 659.44 ven
Løbe nr.: 003184
Sider: 20

Emneord

Virksomhedens omdømme
Corporate storytelling
fortællinger

Handle.net

Persistent link

Citationsformater

@conference{beb23fb0c02411db9769000ea68e967b,

title = "Narrating future performance: Advancing reputation through storytelling",

keywords = "Virksomhedens omd{\o}mme, Corporate storytelling, fort{\ae}llinger",

author = "Vendel{\o}, {Morten Thanning}",

note = "Opstilling: 659.44 ven L{\o}be nr.: 003184 Sider: 20; International Marketing Strategy, Behavioral Perspectives on Strategy ; Conference date: 21-05-1999 Through 21-05-1999",

year = "1999",

language = "English",

}