Naming & Framing: A Tool for Identity Building and Consumer Communication across Markets and Cultures

Publikation: Bog/antologi/afhandling/rapportKompendium/lecture notesUndervisning

Abstrakt

Cource compendium for elective Course BIMK-V1603U.LA_F17: Spring 2017
OriginalsprogEngelsk
UdgivelsesstedFrederiksberg
ForlagCopenhagen Business School, CBS
Antal sider91
StatusUdgivet - 2017

Citationsformater