Naming & Framing: A Tool for Identity Building and Consumer Communication across Markets and Cultures

Publikation: Bog/antologi/afhandling/rapport › Kompendium/lecture notes

Abstract

Cource compendium for elective Course BIMK-V1603U.LA_F17: Spring 2017

Originalsprog	Engelsk

Udgivelsessted	Frederiksberg
Forlag	Copenhagen Business School, CBS
Antal sider	91
Status	Udgivet - 2017

@book{2392c4242c064c6c9fb0b9ddc18572f1,

title = "Naming & Framing: A Tool for Identity Building and Consumer Communication across Markets and Cultures",

abstract = "Course compendium for elective Course BIMK-V1603U.LA_F17: Spring 2017",

author = "Viktor Smith",

year = "2017",

language = "English",

publisher = "Copenhagen Business School, CBS",

address = "Denmark",

}

TY - BOOK

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AU - Smith, Viktor

PY - 2017

Y1 - 2017

N2 - Course compendium for elective Course BIMK-V1603U.LA_F17: Spring 2017

AB - Course compendium for elective Course BIMK-V1603U.LA_F17: Spring 2017

M3 - Compendium/lecture notes

BT - Naming & Framing

PB - Copenhagen Business School, CBS

CY - Frederiksberg

ER -