Multimodal Strategies of Theorization

A Historical Analysis of Reinforced Concrete

Melodie Cartel, Sylvain Colombero, Eva Boxenbaum

Publikation: KonferencebidragPaperForskningpeer review

Resumé

This paper examines the role of multimodal strategies in processes of theorization. Empirically, we investigate the theorization process of a highly disruptive innovation in the history of architecture: reinforced concrete. Relying on archival data from a dominant French architectural journal from 1885 to 1939, we studied how this new material became legitimized for the construction of buildings. Our early coding revealed three multimodal strategies associated with theorization: emotional, narrative, and lexical. Our intention when developing the full paper is to articulate these findings with well-known rhetorical strategies and develop a process model of theorization.
OriginalsprogEngelsk
Publikationsdato2017
Antal sider21
StatusUdgivet - 2017
BegivenhedThe 33rd EGOS Colloquium 2017: The Good Organization - Copenhagen Business School, Copenhagen, Danmark
Varighed: 6 jul. 20178 jul. 2017
Konferencens nummer: 33
https://www.egosnet.org/2017_copenhagen/general_theme

Konference

KonferenceThe 33rd EGOS Colloquium 2017
Nummer33
LokationCopenhagen Business School
LandDanmark
ByCopenhagen
Periode06/07/201708/07/2017
Internetadresse

Bibliografisk note

CBS Bibliotek har ikke adgang til materialet

Emneord

  • Institutional innovation
  • Theorization
  • Multimodality

Citer dette

Cartel, M., Colombero, S., & Boxenbaum, E. (2017). Multimodal Strategies of Theorization: A Historical Analysis of Reinforced Concrete. Afhandling præsenteret på The 33rd EGOS Colloquium 2017, Copenhagen, Danmark.
Cartel, Melodie ; Colombero, Sylvain ; Boxenbaum, Eva. / Multimodal Strategies of Theorization : A Historical Analysis of Reinforced Concrete. Afhandling præsenteret på The 33rd EGOS Colloquium 2017, Copenhagen, Danmark.21 s.
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Cartel, M, Colombero, S & Boxenbaum, E 2017, 'Multimodal Strategies of Theorization: A Historical Analysis of Reinforced Concrete' Paper fremlagt ved The 33rd EGOS Colloquium 2017, Copenhagen, Danmark, 06/07/2017 - 08/07/2017, .

Multimodal Strategies of Theorization : A Historical Analysis of Reinforced Concrete. / Cartel, Melodie; Colombero, Sylvain; Boxenbaum, Eva.

2017. Afhandling præsenteret på The 33rd EGOS Colloquium 2017, Copenhagen, Danmark.

Publikation: KonferencebidragPaperForskningpeer review

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T1 - Multimodal Strategies of Theorization

T2 - A Historical Analysis of Reinforced Concrete

AU - Cartel, Melodie

AU - Colombero, Sylvain

AU - Boxenbaum, Eva

N1 - CBS Library does not have access to the material

PY - 2017

Y1 - 2017

N2 - This paper examines the role of multimodal strategies in processes of theorization. Empirically, we investigate the theorization process of a highly disruptive innovation in the history of architecture: reinforced concrete. Relying on archival data from a dominant French architectural journal from 1885 to 1939, we studied how this new material became legitimized for the construction of buildings. Our early coding revealed three multimodal strategies associated with theorization: emotional, narrative, and lexical. Our intention when developing the full paper is to articulate these findings with well-known rhetorical strategies and develop a process model of theorization.

AB - This paper examines the role of multimodal strategies in processes of theorization. Empirically, we investigate the theorization process of a highly disruptive innovation in the history of architecture: reinforced concrete. Relying on archival data from a dominant French architectural journal from 1885 to 1939, we studied how this new material became legitimized for the construction of buildings. Our early coding revealed three multimodal strategies associated with theorization: emotional, narrative, and lexical. Our intention when developing the full paper is to articulate these findings with well-known rhetorical strategies and develop a process model of theorization.

KW - Institutional innovation

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KW - Institutional innovation

KW - Theorization

KW - Multimodality

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Cartel M, Colombero S, Boxenbaum E. Multimodal Strategies of Theorization: A Historical Analysis of Reinforced Concrete. 2017. Afhandling præsenteret på The 33rd EGOS Colloquium 2017, Copenhagen, Danmark.