@article{4690b360a02311dc9bb5000ea68e967b,
title = "Multibranded Platform Development: A corporate Strategy with multimanagerial Challenges",
keywords = "Innovationentrepreneurship&lederskab, Produktmanagement, Produktudvikling, Produktinnovation, Nye produkter, Produktplatform",
author = "Martin Sk{\"o}ld and Christer Karlsson",
year = "2007",
doi = "10.1111/j.1540-5885.2007.00271.x",
language = "English",
volume = "24",
pages = "554--566",
journal = "Journal of Product Innovation Management",
issn = "0737-6782",
publisher = "Wiley",
number = "6",
}