Multi-Stakeholder Brand Orientation

Sylvia von Wallpach; Melanie Hoppe

Multi-Stakeholder Brand Orientation

Sylvia von Wallpach
, Melanie Hoppe

Universität Innsbruck

Publikation: Konferencebidrag › Konferenceabstrakt til konference › Forskning › peer review

Originalsprog	Dansk
Publikationsdato	apr. 2010
Status	Udgivet - apr. 2010
Udgivet eksternt	Ja
Begivenhed	The 6th International Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2010 - Escuela Superior de Administración y Dirección de Empresas (ESADE), Barcelona, Spanien Varighed: 9 apr. 2010 → 11 apr. 2010 Konferencens nummer: 6 http://www.esade.edu/web/eng

Konference

Konference	The 6th International Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2010
Nummer	6
Lokation	Escuela Superior de Administración y Dirección de Empresas (ESADE)
Land/Område	Spanien
By	Barcelona
Periode	09/04/2010 → 11/04/2010
Internetadresse	http://www.esade.edu/web/eng

Handle.net

Persistent link

Citationsformater

@conference{df2f675e52d645b9a4f1fc4eb54ddfbd,

title = "Multi-Stakeholder Brand Orientation",

author = "\{von Wallpach\}, Sylvia and Melanie Hoppe",

year = "2010",

month = apr,

language = "Dansk",

note = "The 6th International Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2010, AM SIG ; Conference date: 09-04-2010 Through 11-04-2010",

url = "http://www.esade.edu/web/eng",

}