Multi-Sensory Sculpting (MSS): Eliciting Embodied Brand Knowledge via Three-Dimensional Metaphors

Sylvia von Wallpach; Maria Kreuzer

Multi-Sensory Sculpting (MSS): Eliciting Embodied Brand Knowledge via Three-Dimensional Metaphors

Universität Innsbruck

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

Originalsprog	Engelsk
Titel	Proceedings of the 2010 Global Marketing Conference at Tokyo : Marketing in a Turbulent Environment
Redaktører	Eun Young Kim
Udgivelsessted	Gyeongnam
Forlag	Korean Academy of Marketing Science
Publikationsdato	2010
Kapitel	1.5
Status	Udgivet - 2010
Udgivet eksternt	Ja
Begivenhed	2010 Global Marketing Conference: Marketing in a Turbulent Environment - Chiba Campus of Ryutsu Keizai University, Tokyo, Japan Varighed: 9 sep. 2010 → 12 sep. 2010 Konferencens nummer: 2010

Konference

Konference	2010 Global Marketing Conference
Nummer	2010
Lokation	Chiba Campus of Ryutsu Keizai University
Land/Område	Japan
By	Tokyo
Periode	09/09/2010 → 12/09/2010

Bibliografisk note

Publiceret som CD-Rom.

Handle.net

Persistent link

Citationsformater

@inproceedings{406b130806cb44c991ff2ad8e656d8ba,

title = "Multi-Sensory Sculpting (MSS): Eliciting Embodied Brand Knowledge via Three-Dimensional Metaphors",

author = "{von Wallpach}, Sylvia and Maria Kreuzer",

note = "Published as CD-ROM. ; 2010 Global Marketing Conference : Marketing in a Turbulent Environment, KAMS ; Conference date: 09-09-2010 Through 12-09-2010",

year = "2010",

language = "English",

editor = "{Kim }, {Eun Young }",

booktitle = "Proceedings of the 2010 Global Marketing Conference at Tokyo",

publisher = "Korean Academy of Marketing Science",

}

Multi-Sensory Sculpting (MSS): Eliciting Embodied Brand Knowledge via Three-Dimensional Metaphors. / von Wallpach, Sylvia; Kreuzer, Maria.
Proceedings of the 2010 Global Marketing Conference at Tokyo : Marketing in a Turbulent Environment. red. / Eun Young Kim . Gyeongnam: Korean Academy of Marketing Science, 2010.

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

TY - GEN

T1 - Multi-Sensory Sculpting (MSS)

T2 - 2010 Global Marketing Conference

AU - von Wallpach, Sylvia

AU - Kreuzer, Maria

N1 - Conference code: 2010

PY - 2010

Y1 - 2010

M3 - Article in proceedings

BT - Proceedings of the 2010 Global Marketing Conference at Tokyo

A2 - Kim , Eun Young

PB - Korean Academy of Marketing Science

CY - Gyeongnam

Y2 - 9 September 2010 through 12 September 2010

ER -