Multi-Sensory Sculpting (MSS): Eliciting Embodied Brand Knowledge via Three-Dimensional Metaphors

Sylvia von Wallpach, Maria Kreuzer

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

OriginalsprogEngelsk
TitelProceedings of the 2010 Global Marketing Conference at Tokyo : Marketing in a Turbulent Environment
RedaktørerEun Young Kim
UdgivelsesstedGyeongnam
ForlagKorean Academy of Marketing Science
Publikationsdato2010
Kapitel1.5
StatusUdgivet - 2010
Udgivet eksterntJa
Begivenhed2010 Global Marketing Conference: Marketing in a Turbulent Environment - Chiba Campus of Ryutsu Keizai University, Tokyo, Japan
Varighed: 9 sep. 201012 sep. 2010
Konferencens nummer: 2010

Konference

Konference2010 Global Marketing Conference
Nummer2010
LokationChiba Campus of Ryutsu Keizai University
LandJapan
ByTokyo
Periode09/09/201012/09/2010

Bibliografisk note

Publiceret som CD-Rom. CBS Bibliotek har ikke adgang til materialet

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