Multi-sensory Sculpting (MSS): Eliciting Brand Knowledge via Three-Dimensional Metaphors

Publikation: Konferencebidrag › Konferenceabstrakt til konference › Forskning › peer review

Originalsprog	Engelsk
Publikationsdato	2011
Status	Udgivet - 2011
Udgivet eksternt	Ja
Begivenhed	Brand Camp 1 - Obergurgl, Østrig Varighed: 27 feb. 2011 → 2 mar. 2011 Konferencens nummer: 1 http://en.wikipedia.org/wiki/BarCamp

Konference	Brand Camp 1
Nummer	1
Land/Område	Østrig
By	Obergurgl
Periode	27/02/2011 → 02/03/2011
Sponsor	Universität Innsbruck
Internetadresse	http://en.wikipedia.org/wiki/BarCamp

Handle.net

@conference{6eabf08e14f04c2fad6f2397b8faa19d,

title = "Multi-sensory Sculpting (MSS): Eliciting Brand Knowledge via Three-Dimensional Metaphors",

author = "\{von Wallpach\}, Sylvia and Maria Kreuzer",

year = "2011",

language = "English",

note = "Brand Camp 1 ; Conference date: 27-02-2011 Through 02-03-2011",

url = "http://en.wikipedia.org/wiki/BarCamp",

}