@inproceedings{9d0d1b53c4d24957baf7a9a55a5ad53e,
title = "Multi-Sensory Sculpting (MSS): Eliciting Brand Knowledge via Three-Dimensional Metaphors",
author = "{von Wallpach}, Sylvia and Maria Kreuzer",
year = "2011",
language = "English",
pages = "389--391",
editor = "Naomi Mandel and David Silvera and Maura Scott",
booktitle = "Proceedings 2011 SCP Winter Conference Feb 24-26",
publisher = "Society for Consumer Psychology",
address = "United States",
note = "Society for Consumer Psychology Winter Conference 2011 ; Conference date: 24-02-2011 Through 26-02-2011",
}