Multi-Sensory Sculpting (MSS): Eliciting Brand Knowledge via Three-Dimensional Metaphors

Sylvia von Wallpach, Maria Kreuzer

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

OriginalsprogEngelsk
TitelProceedings 2011 SCP Winter Conference Feb 24-26 : Society for Consumer Psychology
RedaktørerNaomi Mandel, David Silvera, Maura Scott
Udgivelses stedAtlanta, GA
ForlagSociety for Consumer Psychology
Publikationsdato2011
Sider389-391
Kapitel7.6
StatusUdgivet - 2011
Udgivet eksterntJa
BegivenhedSociety for Consumer Psychology Winter Conference 2011 - OMNI Hotel at CNN Center Atlanta, Georgia, USA, Atlanta, USA
Varighed: 24 feb. 201126 feb. 2011

Konference

KonferenceSociety for Consumer Psychology Winter Conference 2011
LokationOMNI Hotel at CNN Center Atlanta, Georgia, USA
LandUSA
ByAtlanta
Periode24/02/201126/02/2011
SponsorSociety for Consumer Psychology

Citationsformater

von Wallpach, S., & Kreuzer, M. (2011). Multi-Sensory Sculpting (MSS): Eliciting Brand Knowledge via Three-Dimensional Metaphors. I N. Mandel, D. Silvera, & M. Scott (red.), Proceedings 2011 SCP Winter Conference Feb 24-26: Society for Consumer Psychology (s. 389-391). Society for Consumer Psychology. http://www.myscp.org/pdf/conference%20documents/SCP2011Proceedings.pdf