Moving the Needle: Publishing Academic-practitioner Research in Industrial Marketing Management

Michel Van der Borgh; Tobias Schäfers; Adam Lindgreen; C. Anthony Di Benedetto

doi:10.1016/j.indmarman.2022.03.015

Moving the Needle: Publishing Academic-practitioner Research in Industrial Marketing Management

Michel Van der Borgh, Tobias Schäfers, Adam Lindgreen^*, C. Anthony Di Benedetto

^*Corresponding author af dette arbejde

Institut for Afsætningsøkonomi

Publikation: Bidrag til tidsskrift › Leder

Abstract

Industrial Marketing Management (IMM) has made academic-practitioner articles central to its development strategy, creating a section to incubate articles co-authored by academics and practitioners. In this editorial, we provide insight to the current state of academic-practitioner articles in Industrial Marketing Management, outline suitable research methodologies, and provide guidelines for prospective authors.

Originalsprog	Engelsk
Tidsskrift	Industrial Marketing Management
Vol/bind	103
Sider (fra-til)	A1-A6
Antal sider	6
ISSN	0019-8501
DOI	https://doi.org/10.1016/j.indmarman.2022.03.015
Status	Udgivet - maj 2022

Bibliografisk note

Published online: 28 March 2022.

Emneord

Academic-practitioner
Research
Rigor
Relevance

Adgang til dokumentet

10.1016/j.indmarman.2022.03.015Licens: Ikke-specificeret

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Citationsformater

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abstract = "Industrial Marketing Management (IMM) has made academic-practitioner articles central to its development strategy, creating a section to incubate articles co-authored by academics and practitioners. In this editorial, we provide insight to the current state of academic-practitioner articles in Industrial Marketing Management, outline suitable research methodologies, and provide guidelines for prospective authors.",

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author = "{Van der Borgh}, Michel and Tobias Sch{\"a}fers and Adam Lindgreen and {Di Benedetto}, {C. Anthony}",

note = "Published online: 28 March 2022.",

year = "2022",

month = may,

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AU - Schäfers, Tobias

AU - Lindgreen, Adam

AU - Di Benedetto, C. Anthony

N1 - Published online: 28 March 2022.

PY - 2022/5

Y1 - 2022/5

N2 - Industrial Marketing Management (IMM) has made academic-practitioner articles central to its development strategy, creating a section to incubate articles co-authored by academics and practitioners. In this editorial, we provide insight to the current state of academic-practitioner articles in Industrial Marketing Management, outline suitable research methodologies, and provide guidelines for prospective authors.

AB - Industrial Marketing Management (IMM) has made academic-practitioner articles central to its development strategy, creating a section to incubate articles co-authored by academics and practitioners. In this editorial, we provide insight to the current state of academic-practitioner articles in Industrial Marketing Management, outline suitable research methodologies, and provide guidelines for prospective authors.

KW - Academic-practitioner

KW - Research

KW - Rigor

KW - Relevance

KW - Academic-practitioner

KW - Research

KW - Rigor

KW - Relevance

U2 - 10.1016/j.indmarman.2022.03.015

DO - 10.1016/j.indmarman.2022.03.015

M3 - Editorial

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