Motivators and Barriers for Online Shopping of FMCGs

Suzanne C. Beckmann, Mogens Bjerre, Torben Hansen, Christine Sestoft, Niels Kornum, Susanne Friese

Publikation: KonferencebidragPaperForskningpeer review

OriginalsprogEngelsk
Publikationsdato2002
Antal sider10
StatusUdgivet - 2002
BegivenhedThe ANZMAC-EMAC joint symposium: "Marketing networks in a global economy" - Perth, Australien
Varighed: 16 dec. 200217 dec. 2002

Konference

KonferenceThe ANZMAC-EMAC joint symposium: "Marketing networks in a global economy"
LandAustralien
ByPerth
Periode16/12/200217/12/2002

Emneord

  • Internet-shopping
  • Elektronisk detailhandel
  • Danmark
  • FMCG / Fast-moving consumer goods

Citationsformater