Motivation Research - Episode or Paradigm Shift?: From Ernest Dichter to Consumer Ethnography, Neuromarketing and Bio-Power

Motivation Research - Episode or Paradigm Shift? From Ernest Dichter to Consumer Ethnography, Neuromarketing and Bio-Power

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › peer review

Originalsprog	Engelsk
Titel	Ernest Dichter Motivation Research : New Perspectives in the Making of Post-War Consumer Culture
Udgivelsessted	New York
Forlag	Palgrave Macmillan
Publikationsdato	2010
Sider	269-290
ISBN (Trykt)	9780230537996
DOI	https://doi.org/10.1057/9780230293946
Status	Udgivet - 2010

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Motivation Research - Episode or Paradigm Shift? From Ernest Dichter to Consumer Ethnography, Neuromarketing and Bio-Power. / Schwarzkopf, Stefan; Gries, Rainer.
Ernest Dichter Motivation Research: New Perspectives in the Making of Post-War Consumer Culture. New York: Palgrave Macmillan, 2010. s. 269-290.

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › peer review

TY - CHAP

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