Modulating Your Voice: The Role of Paralinguistic Cues in Modulating Your Voice: The Role of Paralinguistic Cues in Improving Podcasters’ Competitiveness Improving Podcasters’ Competitiveness

Xiaohui Liu, Fei Liu, Yijing Li, Eric Lim, Chee-Wee Tan

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

Abstrakt

Fierce competition among podcasters is inevitable on audio platforms given the likelihood of overlap in the content of their audio works. Because the number of listeners constitutes a crucial barometer of the success of podcasters, the way content is delivered by podcasters becomes critical for influencing listeners’ willingness to engage with them. Yet, there is a dearth of research that has sought to elucidate the role of paralinguistic elements (i.e., how people say) in engagement. Building on voice persuasion theory, we advance a research model that posits prosodic cues, namely speech rate, speech pause and speech stress, as factors promoting listeners engagement. Furthermore, considering the habitual feature of pitch, we explore how the effects of the three prosodic cues are moderated by pitch. By employing Praat API in python, we will attempt to extract these four variables from audio data obtained from a popular audio platform in our future work.
OriginalsprogEngelsk
TitelPACIS 2020 Proceedings
RedaktørerDoug Vogel, Kathy Ning Shen, Pan Shan Ling
Antal sider8
UdgivelsesstedAtlanta, GA
ForlagAssociation for Information Systems. AIS Electronic Library (AISeL)
Publikationsdato2020
Artikelnummer145
ISBN (Elektronisk)9781733632539
StatusUdgivet - 2020
BegivenhedThe 24rd Pacific Asia Conference on Information Systems. PACIS 2020 - Dubai, United Arab Emirates
Varighed: 20 jun. 202024 jun. 2020
Konferencens nummer: 24
https://www.pacis2020.org/

Konference

KonferenceThe 24rd Pacific Asia Conference on Information Systems. PACIS 2020
Nummer24
LandUnited Arab Emirates
ByDubai
Periode20/06/202024/06/2020
Internetadresse

Emneord

  • Audio platform
  • Paralinguistic cue
  • Prosodic feature
  • Pitch

Citationsformater