Modular Cure Provision: Platforms For Provider-patient Interaction

Casper Winther-Hansen, Thomas Frandsen

Publikation: KonferencebidragPaperForskningpeer review

Abstrakt

Pharmaceuticals increasingly consider the potential of services, as healthcare payers require them to provide data on treatment outcomes. Ranging from corporate websites to free apps, these services are meant to increase the value of product offerings. This paper investigates how services can facilitate co-creation through open platforms and service modularity. Based on data from two pharmaceuticals we explore issues of governance related to the relative openness of platforms and their completeness. Whereas some pharmaceuticals should cater to sophisticated needs of competent users
through open platforms, others can rely on complete solutions that meet the pre-defined needs of relatively conform users.
OriginalsprogEngelsk
Publikationsdato2017
Antal sider10
StatusUdgivet - 2017
BegivenhedThe 24th International Annual EurOMA Conference 2017: Inspiring Operations Management - Heriot-Watt University, Edinburgh, Storbritannien
Varighed: 1 jul. 20175 jul. 2017
Konferencens nummer: 24
http://euroma2017.org/

Konference

KonferenceThe 24th International Annual EurOMA Conference 2017
Nummer24
LokationHeriot-Watt University
LandStorbritannien
ByEdinburgh
Periode01/07/201705/07/2017
Internetadresse

Emneord

  • Service modularity
  • Service platforms
  • Service networks

Citationsformater