Modular Architectures in the Marketing Process

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

Emneord

@article{717234208ebb11dba124000ea68e967b,

title = "Modular Architectures in the Marketing Process",

keywords = "Produktdesign, Produktpolitik, Produktudvikling, Markedsf{\o}ring, Modular product architectures",

author = "Ron Sanchez",

year = "1999",

language = "English",

volume = "63",

pages = "92--111",

journal = "Journal of Marketing",

issn = "0022-2429",

publisher = "American Marketing Association",

number = "4",

}