Modmask: Starting Up in a Pandemic

Publikation: AndetUndervisningscaseUndervisning


In the middle of the 2020 COVID crisis, Maryam Garg has launched a premium mask business. She struggles to figure out which suppliers to use and how to build a reliable relationship with them. Students explore different criteria for making that choice, including Maryam's personal motivation and goals, strategic landscape, cost, and interpersonal communication and trust. The case explores decision-making in the context of life-style entrepreneurship and in highly volatile competitive environments.
Publikationsdato20 dec. 2020
UdgivelsesstedLos Angeles, CA
UdgiverUSC-Marshall/Lloyd Greif Center for Entrepreneurial Studies
Antal sider15
StatusUdgivet - 20 dec. 2020


  • Business models
  • Entrepreneurship
  • Partnerships
  • Start-ups
  • Strategy
  • Suppliers