Modmask: Starting Up in a Pandemic

R. Daniel Wadhwani; Rachel Cassar; Christina Lubinski

Modmask: Starting Up in a Pandemic

R. Daniel Wadhwani, Rachel Cassar, Christina Lubinski

Publikation: Andet › Undervisningscase

Abstract

In the middle of the 2020 COVID crisis, Maryam Garg has launched a premium mask business. She struggles to figure out which suppliers to use and how to build a reliable relationship with them. Students explore different criteria for making that choice, including Maryam's personal motivation and goals, strategic landscape, cost, and interpersonal communication and trust. The case explores decision-making in the context of life-style entrepreneurship and in highly volatile competitive environments.

Originalsprog	Engelsk
Publikationsdato	20 dec. 2020
Udgivelsessted	Los Angeles, CA
Udgiver	USC-Marshall/Lloyd Greif Center for Entrepreneurial Studies
Antal sider	15
Status	Udgivet - 20 dec. 2020

Emneord

Business models
Entrepreneurship
Partnerships
Start-ups
Strategy
Suppliers

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Citationsformater

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KW - Partnerships

KW - Start-ups

KW - Strategy

KW - Suppliers

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KW - Partnerships

KW - Start-ups

KW - Strategy

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