Modelling Purchases as a Function of Advertising and Promotion

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning

Originalsprog	Engelsk
Titel	Branding and Advertising
Redaktører	Flemming Hansen, Lars Bech Christensen
Antal sider	20
Udgivelsessted	København
Forlag	Copenhagen Business School Press
Publikationsdato	2003
Sider	148-167
ISBN (Trykt)	8763001187
Status	Udgivet - 2003

Emneord

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title = "Modelling Purchases as a Function of Advertising and Promotion",

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