Modelling purchases as a function of advertising and promotion

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

Originalsprog	Engelsk
Tidsskrift	International Journal of Advertising
Vol/bind	21
Udgave nummer	1
Sider (fra-til)	115-135
Antal sider	21
ISSN	0265-0487
Status	Udgivet - 2002

Opstilling: Int

Emneord

@article{22ef5460c02311db9769000ea68e967b,

title = "Modelling purchases as a function of advertising and promotion",

keywords = "Reklameeffekt, Forbrugeradf{\ae}rd",

author = "Flemming Hansen and Hansen, \{Lotte Y.\} and Lars Gr{\o}nholdt",

note = "Opstilling: Int",

year = "2002",

language = "English",

volume = "21",

pages = "115--135",

journal = "International Journal of Advertising",

issn = "0265-0487",

publisher = "Taylor and Francis Ltd.",

number = "1",

}

TY - JOUR

T1 - Modelling purchases as a function of advertising and promotion

AU - Hansen, Flemming

AU - Hansen, Lotte Y.

AU - Grønholdt, Lars

N1 - Opstilling: Int

PY - 2002

Y1 - 2002

KW - Reklameeffekt

KW - Forbrugeradfærd

M3 - Journal article

SN - 0265-0487

VL - 21

SP - 115

EP - 135

JO - International Journal of Advertising

JF - International Journal of Advertising

IS - 1

ER -