Modelling purchases as a function of advertising and promotion

Flemming Hansen, Lotte Y. Hansen, Lars Grønholdt

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

OriginalsprogEngelsk
TidsskriftInternational Journal of Advertising
Vol/bind21
Udgave nummer1
Sider (fra-til)115-135
Antal sider21
ISSN0265-0487
StatusUdgivet - 2002

Bibliografisk note

Opstilling: Int

Emneord

  • Reklameeffekt
  • Forbrugeradfærd

Citer dette

Hansen, Flemming ; Hansen, Lotte Y. ; Grønholdt, Lars. / Modelling purchases as a function of advertising and promotion. I: International Journal of Advertising. 2002 ; Bind 21, Nr. 1. s. 115-135.
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Modelling purchases as a function of advertising and promotion. / Hansen, Flemming; Hansen, Lotte Y.; Grønholdt, Lars.

I: International Journal of Advertising, Bind 21, Nr. 1, 2002, s. 115-135.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

TY - JOUR

T1 - Modelling purchases as a function of advertising and promotion

AU - Hansen, Flemming

AU - Hansen, Lotte Y.

AU - Grønholdt, Lars

N1 - Opstilling: Int

PY - 2002

Y1 - 2002

KW - Reklameeffekt

KW - Forbrugeradfærd

M3 - Journal article

VL - 21

SP - 115

EP - 135

JO - International Journal of Advertising

JF - International Journal of Advertising

SN - 0265-0487

IS - 1

ER -