Modelling purchases as a function of advertising and promotion

Flemming Hansen, Lotte Y. Hansen, Lars Grønholdt

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

Originalsprog	Engelsk
Tidsskrift	International Journal of Advertising
Vol/bind	21
Udgave nummer	1
Sider (fra-til)	115-135
Antal sider	21
ISSN	0265-0487
Status	Udgivet - 2002

Opstilling: Int

Emneord

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title = "Modelling purchases as a function of advertising and promotion",

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T1 - Modelling purchases as a function of advertising and promotion

AU - Hansen, Flemming

AU - Hansen, Lotte Y.

AU - Grønholdt, Lars

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KW - Reklameeffekt

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JO - International Journal of Advertising

JF - International Journal of Advertising

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